CALI Strong is a multi-gender, racially-diverse team of people that have bonded together to create the next great American brand.  We come from every social stratosphere including a cattle-ranch, the ghetto, the plains, and the barrio and have united together sharing similar ideals and dreams.

The People Are CALI Strong

Our team has traveled the world, lived in multiple cities, but always returns to the great state of California for the obvious reasons: weather,  ocean, topography, culture, people, but most importantly the lifestyle of the “California Dream”.

Through these trials and errors of “livin’ life” our team has shown resilience, tenacity and the will to overcome all odds to produce another California success story.  We are bona fide examples of “true” Americans.

Our team consists of superior athletes making extraordinary products designed to the exact specifications of an athlete’s true needs.  Our team has extensive experience in the sports and business world including senior management and consulting roles with many iconic global companies including Nike, American Express, Oakley, JC Penney, Quiksilver, Kohl’s, Converse, Foot Locker, Adio, Citi-Bank, Bob Marley, New Balance, Pony, Naval Special Warfare Foundation and Ralph Lauren.

Consumers want and need something new from a brand that rebels from the ubiquitous establishment companies that typically monopolize many industries, including the sports world.  America loves the under-dog and revels in the “American Dream” which enables any individual from any background with the right amount of hard work, determination, luck and brashness - a chance to succeed and take down Goliath.

When you look at CALI Strong, just know the brand stands for us, all of us.  Bring back patriotism – “How Big’s YOUR Brave?!”  CALI Strong does not aspire to be the largest company in the world; we plan to be one of the best and let the American people define the brand’s greatness with no limitations.  Livin’ Life CALI Strong.